Red Bus Productions

Flash Animation:

During our production meetings we discussed have a promotional flash animation. When creating this, we wanted a simple, yet effective animation that could define us as a production company. Using Flash CS5, we were able to make a flash of our logo, the red bus driving in from the left while the text, 'Red Bus Productions' comes flying in from the right. This animation is a simple one which we will use to start up our documentary and any other productions in the future.

Nicholas Burns.

Promo:

When creating the promo we wanted something that could become a viral campaign that posed a question while using mysterious associations visually. The imagery of clouds playing backwards was deemed to be unnerving and a good background to a countdown. The countdown was used to try and juxtapose a countdown to 2012 and it's possibilities with a joyous new year countdown leading into celebrations, to create a contrasting atmosphere. The screen goes black and a test card appears to signify the mystery regarding the sound. The sounds used after the countdown are thunder storms and celebrations mixed with electronic squealing noises, I thought that this would create what would be a celebration which makes the audience question if it i s cheers or screams that could be heard from the crowd. The title '2012' appears along with the sound of a dial tone to connote being hung up as I wanted a sinister feel to the campaign to catch the viewers attention at the end of the video.

Mark Pickering

Flyers: We wanted a professional looking flyer to captivate potential audience members. After looking at existing flyers and their layouts, we found a common link between them. From this, we decided to create our flyer using images related to our documentary and a small amount of text. this was to ensure that not too much information was given away, generating audience interest. Links to our Facebook, Twitter and Wix sites enable people to find out more.

When creating the flyer it was essential to use copyright free material. Therefore, all images are either sourced from sxc.hu or created from scratch.

Juliet Dowrick

Social Networking Sites:

Facebook - With over 450 million worldwide active users, Facebook provides one of the largest audiences to advertise and promote our documentary. It is also free of charge to create a page, making it one of the most cost effective forms of advertising. Not only this but Facebook would be beneficial as our target demographic will likely be Facebook users.

Juliet Dowrick

Twitter:

With twitter it was important to have some form of live feed based communication with the public to gather attention to the project. Twitter also helps to keep a mini track of what is happening within the group. Due to the ease of synchronising Tweets with status' on Facebook all of the status' can come from a single messaged from one place or even on the go.

Mark Pickering

Youtube Channel:

As Youtube is one of the most popular means of viewing videos on the internet. Whether or not it is the best site to upload to, it is the most popular and will have a much larger demographic for our video's to be seen by. If the video gets enough views and is embedded onto enough sites it can hopefully build a lot of hype around the documentary for festivals.

Mark Pickering

Business Cards:

As a group we felt that having business cards would allow us to hand out a lasting reminder of our production company to potential clients, interviewees, location manger and more importantly friend and family to firstly generate more interest surrounding our documentary and also to give them the necessary information for them to contact us when ever needed. We also believe that they are professional looking, attract attention, and will help us in the long run when continuing our company outside of university.

Blane Stewart